FIRST PRIDE focus on taste, nutrition and experience ensuring your plant-based choices deliver on health and satisfaction.

Enjoy the classic  Japanese dish with FIRST PRIDE Plant-Based Crispy Katsu Cutlets; incredible flavour and a satisfying crispy crunch.

Delicious surimi seafood sticks coated with a light tempura batter.

Elevate your dishes with tender, succulent shreds of our Aromatic Shredded Duck Meat. Infused with Chinese Five Spice its full of flavour, Halal approved and is ideal for a myriad of culinary creations; soups, salads, pizzas, tacos, stir-fries, or sushi to name a few. Its shredded form ensures easy integration into a variety of dishes, providing chefs with a convenient solution without compromising on quality.